Quivr - Commissioned work
Brand identity refresh - CASE STUDY
Quivr is an Australian surf marketplace app designed to simplify the buying and selling of second-hand surf gear. Built by surfers, for surfers, the platform supports a more sustainable surf culture by keeping quality boards and equipment in the water, not forgotten in backyard sheds.
The goal of this project was to refresh and refine the Quivr brand identity and app experience, creating something that felt authentic to surf culture while remaining intuitive, modern, and accessible.
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The Brief
The team at Quivr required a refresh that felt: Relaxed and welcoming, like stepping into a local surf shop while remaining simple and intuitive, without the cold feel of a typical tech platform.
The challenge was finding the balance between simplicity and character, creating a visual identity that feels considered and modern, while still carrying the warmth, ease, and energy of the surf community.
The Brief
Idea Generation and Early Direction
To engage the creative process, I began with broad word associations, focusing on how Quivr should feel before determining how it should look. Drawing from the brand’s core values of sustainability, community, authenticity, and simplicity.
These associations reflected the realities of surf culture: raw, shared, and deeply connected to place. Using this I developed helpful brand values: Honest | Collaborative |
Enduring. These values informed both the visual language and the app experience.
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Idea Generation and Early Direction
This approach allows Quivr to feel purposeful without being preachy, playful without being distracting, and refined without losing its raw, unfiltered edge.
Final Design
Final Design
The decided refresh direction takes a considered, refined approach while remaining grounded in surf culture and community. The primary wordmark features custom typography designed to feel modern and approachable, with subtle curves and line work inspired by the natural forms of surfboards and the ocean. This balance of type and iconography ensures strong recognition and consistency across all digital touchpoints.
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Quivr’s colour palette draws inspiration directly from the ocean and coastline. Four complementary shades of blue, ranging from deep navy to lighter sky tones, reflect the depth, clarity, and energy of the sea while reinforcing feelings of trust and reliability.
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The app icon is a refined adaptation of the brand mark, optimised specifically for mobile platforms. It features the three-board icon contained within a solid blue circle, set against a black background. This simple composition ensures clarity and legibility at small sizes, particularly on app stores and mobile home screens. The use of negative space allows the surfboard forms to remain the focal point, immediately communicating the app’s purpose as a surf gear marketplace.
